Serums are light and fast absorbing liquids used as an alternative or in addition to creams and lotions. They are quite unique because most of the fluids have been eliminated leaving behind a high concentration of active ingredients
When you start using a serum, think of it as a long term relationship; the real benefits come when you stick to your serum day in and out. They are rich in antioxidants so you see quick results such as less redness and brighter skin but over a longer period you will notice signs of damage fading, as well as younger, firmer and healthier looking skin.
Read more about serums, choosing the right serum for your skin type and how to use them from our post here.
